Deconstructing the Awesome

SpongeBob: Krusty Cook-Off launched to a phenomenal start on May 12, 2020 thanks to the Sponge’s ardent fans across the globe! Within just two weeks of its launch, Krusty Cook-Off became the Number 1 downloaded mobile games in the US, Germany, Italy, Switzerland, among others, and started trending among the top five mobile games. In a month, it garnered 15 million downloads, and is still counting; and in less than two months, it got featured among the top three apps on iTunes.

One could say that Nukebox Studios got lucky as it developed a game on one of the most popular characters and franchises of recent times that aided in acquiring those impressive numbers. Such a deduction is absolutely acceptable, and true. However, developing any product (films/games) on a highly popular title or narrative comes with its own set of risks and challenges. And this is where Nukebox Studios aces. 

Games produced by Nukebox have always been thoroughly researched, painstakingly and passionately crafted experimented and tested on several platforms before showcasing it to the world. Nukebox uses data science and top-class art to make awesome, fun-filled games. 

“SpongeBob: Krusty Cook-off is a great time management game. In my opinion, the Spongebob IP is used efficiently and it fits into a cooking game like a ‘cooking’ glove”, said Erno Kiiski in his Game Rrefinery article.

If you still haven’t tried this exciting new cooking game, NOW is the best time to experience it with the new update in place – the Juice Bar. It adds loads of exciting drinks and character customizations in the world of Spongebob. So go on, get your hands greasy. Make those famous Krabby Burgers, hot delicate pancakes and more, with some wacky and totally relatable characters from the underwater city of Bikini Bottom – like the cheerful SpongeBob himself, the arrogant octopus – Squidward, Patrick – the starfish and SpongeBob’s only friend, and so many more, on this cooking adventure. Play today on App Store and Google Play Store

Last but not the least, do you love the way Spongebob emotes his expression? And want to do the same in conversation with your friends and families? Try on these new stickers for Android and iOS devices.

Nukebox has a lot more exciting updates coming up for SpongeBob: Krusty Cook-Off, along with a brand new game on the horizon! Yes, you heard that right. So stay tuned. 

Play the iconic SpongeBob as you dish out the famous Krabby Patties of Bikini Bottom.

What’s New on the Horizon? The Juice Bar!

The game that was launched in May with over 10 million players on Google Play alone has dropped its first significant content update. In SpongeBob: Krusty Cook-Off players can go beyond serving Krabby Patties and Pancakes from behind the Krusty Krab grill and can now serve healthy juices and smoothies in an all-new restaurant called the Juice Bar.

The addition of this restaurant has taken the game a notch higher as Juice Bar is the perfect place for a post-workout underwater dining experience, says Droid Gamers. The healthy liquid treats, using ingredients like bananas and watermelons and apples are sure to leave the Bikini Bottom customers wanting for more.

In addition to the new restaurant – Juice Bar, players can now customize the apparel for their favorite diving suit squirrel, Sandy Cheeks.

It is good to see that the game has dropped a substantial content update and is a sign that SpongeBob: Krusty Cook-Off will be around for a while, something the early download numbers definitely suggest, says App Spy.

These new updates are adding to the fun of this exciting time-management, fast-paced, cooking game. With some of Nickelodeon’s star characters – SpongeBob, Patrick, Mr. Krabs, and other Bikini Bottom characters, enjoy this game on the App Store and Google Play Store

Players can now also indulge in healthy and fun conversations with their loved ones with these quirky stickers now available for Android and iOS devices. With these new features and updates, the game is only going to get much love and admiration from players worldwide.

Scaling-Up in times of Global Crisis

Since the beginning of the global pandemic and subsequent lockdown by world governments, people have been forced to stay home. This has benefitted the gaming industry worldwide – time spent on online and mobile games has dramatically increased and people are playing more games now than ever before – with friends, family, parents, and partners. Nukebox Studios too saw a 30% increase in traffic on its premier game Food Truck Chef , which apart from the fact that more players have downloaded the game in these recent times, was an outcome of employing smart marketing strategies.

With the help of Swrve, Nukebox deployed mobile-first campaigns to manage and build on the surge in growth. It used a 3-level strategy to retain its players with personalized campaigns loaded with rich imagery and emojis to help its messaging stand out from the crowd.

Nukebox focused on Driving Engagement, Increasing Conversion Ratio, and Quantifying its mobile-first engagement. Using all three to reach its audience and with the help of Swrve, the studio increased its engagements by 24% and retention in daily active users by 6% in day 1 retention.

“We will always keep on working on delivering the best game experience while working with our partners at Swrve to deliver engaging content that not only achieves the objective but also keeps our valued players engaged and ever-gaming”, said Nukebox Studios CEO Amit Hardi.

Head over to the Blog Post by Swrve, for a more detailed read. Check out the game here Google Play Store and Apple App Store.


The number one reason for the happiness of Nukebox Studios is that its most recently launched mobile game SpongeBob: Krusty Cook-Off is now the most downloaded #1 mobile gaming app in not only the US, but also in countries like Germany, Italy, Switzerland among others. The wide acclamation across the globe is sure to suggest its presence in the top 5 mobile games trending currently.  

Ever since its launch on 12th May, 2020, SpongeBob: Krusty Cook-Off has received so much love from its fans from far off corners of the globe – Japan, Angola, Singapore, Albania, Sweden. It is a proud moment for Nukebox and its partners – Tilting Point and Nickelodeon that they could spread so much joy through the nostalgia of the ever-popular SpongeBob during this time of lockdown, reported Animation World Network.

With over 9 million downloads already, SpongeBob: Krusty Cook-Off has created history for Nukebox Studios. It is indeed a time for celebration. Such a feat could only be achieved through dedication and hard work, and it is a very special moment for the studio.  

Let’s check out License Global and Pixelkin to get more insights into the game.

Download the game on your Android and iOS devices to get a first-hand experience on this hilarious culinary journey of SpongeBob SquarePants in the depths of the Pacific – in the wondrous and labyrinthine city of Bikini Bottom.

The Duff-est Challenge on Food Truck Chef

Nukebox Studios is really proud to have the opportunity to collaborate with the renowned celebrity pastry chef Duff Goldman for its flagship game – Food Truck Chef . The event – ‘Duff’s Challenge‘, is a 90-day baking event that is currently on and will run through July 23.

This is a grand feat for Nukebox Studios as it has welcomed Charmed City Cakes owner into the exciting world of food trucks. Players get to prove their pastry baking skill in this exciting challenge and win some delicious rewards that include as many as 3 special recipes, one each month, straight from Duff.

An opportunity to bring in special treats for the fans of Duff and Food Truck Chef is what brings a lot of joy to Nukebox Studios. Curation of contents that bring the much-needed fun to the players gives immense satisfaction to the game developers, said Nukebox CEO Amit Hardi, according to Digital Chump.

The collaboration with Duff Goldman has created a buzz in the gaming industry and among the fans of this game. The one-of-a-kind pastry baker, with his dazzling cakes will leave the players wanting for more, reported Invision Game Community.

Check out what Gamasutra has to say about this fun-filled exquisite delight of soulful baking with the master baker. Players can now take part in this exciting Duff challenge simply by downloading Food Truck Chef on their mobile devices from Google Play Store and Apple App Store.

Top of the World with SpongeBob: Krusty Cook-Off

SpongeBob: Krusty Cook-Off can be undoubtedly called the greatest launch so far for Nukebox Studios. Since its launch on May 12, 2020, the mobile game has become an overnight sensation with 7 million downloads and counting.

The yellow sentient sponge – yes, SpongeBob SqaurePants had created waves in its first official premiere back in July 1999. Fast forward to May 2020 when SpongeBob: Krusty Cook-Off got launched, the cuddly yellow well-dressed sea sponge still enjoys the same stardom – before the launch, the game had garnered 16M pre-registrations! And today, it has marched up to the #1 position on the charts on both Google Play and iTunes Stores.

“The most exciting thing about this game is its mass appeal across the world and the nostalgic effect it has”, said Samil El Agili, President and CPO, Tilting Point with whom Nukebox Studios co-developed this amazing time management cooking game that has already won hearts across the globe.

The game has revolutionized the gaming experience with its smooth and appealing interface. One just has to take a spot behind the counter, step into the shoes of Krusty Krab’s trusted cook and dish out mouth-watering dishes. Not just that, while cooking up fun and fries in Bikini Bottom, players can also customize their kitchen ambiance to entertain the zany customers of this benthic underwater city.

In a statement, Nukebox Studios CEO, Amit Hardi said that the collaboration with Tilting Point, along with a partnership with the legendary Nickelodeon, has resulted in being able to bring this game to life, reported Player.One.

If you haven’t had the chance to check out SpongeBob: Krusty Cook-Off, you can grab it for free here. You’ll love it.

Nukebox is All Set to take the Mobile Gaming Industry by Storm

With an overwhelming response from SpongBob fans worldwide that saw over 16 Million pre-registrations for SpongeBob: Krusty Cook-Off, NukeBox Studios launches its biggest game today, on May 12, 2020!

The nostalgic effect of Bikini Bottom from the all-famous SpongeBob SquarePants animated series clubbed with this time management cooking game – SpongeBob: Krusty Cook-Off is sure to break the internet, feels the game developers at Nukebox. “The launch of this highly anticipated free mobile game is sure to keep the players hooked. It’s going to put the players behind the Krusty Krab grill to serve the characters of the beloved animated series”, reports Animation World Network.

“The partnership with Nickelodeon and Tilting Point has allowed NukeBox to bring this mobile game to life with a new spin to the franchise”, says Nukebox CEO, Amit Hardi.

Krusty Cook-Off is the second launch for Nukebox Studios after the roaring success of Food Truck Chef, its flagship game, which has been downloaded over 25 million times, globally.

Krusty Cook-Off gives the players a chance to become an underwater fry cook with their favorite Bikini Bottom characters – Patrick, Squidward, Sandy, Mr. Krabs, and of course SpongeBob. The clever series of SpongeBob SquarePants has a mass appeal across the world and across ages, remarks VentureBeat.

SpongeBob: Krusty Cook-Off has already garnered tremendous support from its fans, and is now available on Android and iOS devices. Check out what the buzz is all about by downloading the game for free, and go live in a pineapple under the sea!

When a Yellow Tube Sponge takes the World by Storm



Who knew back in the day that a good-natured, naive, and enthusiastic yellow tube sponge would take the world by storm! Yes, we’re undoubtedly talking about SpongeBob Square Pants.

It’s no wonder then that SpongeBob: Krusty Cook-Off – the game version of the original animated series being developed by Tilting Point and Nukebox Studios in partnership with Nickelodeon, has already surpassed 14M pre-registrations.

SpongeBob: Krusty Cook-Off is due to be released in Spring 2020. Get ready for the ultimate underwater cook-off in Bikini Bottom with your favorite sponge.

Eat, Sleep, Get Featured, Repeat

In keeping with Nukebox Studio’s New Year wishes of toasting to “yesterday’s achievements and tomorrow’s bright new future as we ‘leap’ into 2020”, Food Truck Chef – Nukebox’s super-hit cooking game has done it again. 

Referred to as the ‘most addictive cooking game’, Food Truck Chef has once again grabbed the top spot featuring globally, on Google Play Store.

For the Love of Gaming

Amits interview at 2019 IGDC

The biggest and the most significant developer conference not only in India but also in South Asia, the 2019 India Game Developer Conference (IGDC) at Hyderabad wrapped up recently. The Conference received great responses from gaming professionals, publishers and investors alike. Seen here is Nukebox CEO Amit Hardi in some fun and insightful discussions about Mobile Game Publishing with Joseph Kim – CEO at Tiazu and Brent Wiedmer – Lead Game Designer at The Tilting Point.