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Gamasutra: The Art & Business of Making Games

December 14th, 2017

NEW YORK – Dec. 14, 2017 – Mobile game publisher Tilting Point and independent developer Nukebox Studios have announced a partnership for a new user acquisition (UA) campaign to grow Nukebox Studios’ hit cooking game Food Truck Chef. The game has been downloaded over 5 million times since its official launch on mobile devices in July and was chosen by Google Play as one of the Best Indie Games of 2017.

Food Truck Chef has already proven itself as a tremendous success thanks to Nukebox Studios’ excellent design. With this new partnership, we are laying the groundwork to further grow the user base and lifetime value of this exciting title and brand,” said Samir El Agili, Chief Operating Officer at Tilting Point.

Tilting Point will both fund and manage the operations of Food Truck Chef’s new UA campaign, and has committed to investing up to $18M in user acquisition funding over the course of the next 3 years.

Food Truck Chef’s success owes a lot to rigorous research, analysis and problem-solving, and so we’re happy to find in Tilting Point a partner whose expertise and capabilities are poised to help us further leverage those strengths,” said Amit Hardi, CEO at Nukebox Studios.

Food Truck Chef is a fun cooking game in which players travel the world spreading food truck excitement. Use different ingredients to cook tons of mouth-watering recipes, upgrade your kitchen appliances to cook meals faster, and deck out your truck with cool features to appeal to your customers. With hundreds of tasty foods and levels to discover, there’s a dash of challenge in every dish.

Food Truck Chef is free to download with in-app purchases on iOS devices via the App Store, as well as Android smartphones and tablets through Google Play.

About Tilting Point

Tilting Point is a new-generation games partner that empowers top development studios with expert resources, services and operational support to give carefully selected games mainstream success. Through its user acquisition fund, Tilting Point also provides user acquisition management services and funding to help developers achieve profitable scale. The company adheres to a core philosophy of putting development talent first, advancing industry-leading analytics, and overcoming discoverability hurdles with aggressive, best-in-class marketing.

About Nukebox Studios

Creating awesome since 2009, Nukebox Studios is a full stack mobile game development studio based out of Singapore and Bengaluru India. With their complete and well-rounded production team, Nukebox Studios is working on developing and publishing innovative and original IPs for the global audience. Nukebox uses a data-driven approach with the focus on building high-quality games. It counts a combined experience of 160+ man-years across the team and an undying passion for gaming. At Nukebox, players are their first, second and third priority.