India’s Nukebox Studios cooked up a mobile hit with Food Truck Chef

venture beat logo

September 1st, 2017

By Dean Takahashi, Lead Writer

It took 18 months to cook, but Nukebox‘s Food Truck Chef mobile game has come out well done. The game generated more than 3 million downloads in its first 10 days, and the Indian developer said it is on track to make $500,000 revenue in its first 45 days.

Food Truck Chef is available on Android and iOS, and it has been the No. 1 casual game in the U.S. and more than 100 countries, said Amit Hardi, the CEO of Bangalore-based Nukebox Studios, in an email to GamesBeat. That’s a rare hit for an Indian game company, and it shows that country is climbing the food chain in the $109 billion global game business.

Nukebox started as a studio about three years ago. It churned through as many as 15 ideas for games, and it trashed them. But once it came upon the food truck concept, it went to work on it for 18 months. The work is paying off. It has a rating of 4.5 stars out of 5 on the app stores, with tens of thousands of ratings on Google Play and iOS. People have downloaded Food Truck Chef about once every 5 seconds since its release on iOS on July 25 and Android on August 17. All told, it now has more than 4 million downloads. Hardi believes the company could break even on the game within a couple of weeks.

Above: Food Truck Chef is like Cooking Dash, on mobile.

It’s not hard to see why it’s popular, as food trucks have had huge growth in recent years, and cooking games have been a solid genre in mobile games.You run a food truck and grow your food truck empire. It has a progression system, starting with the Pasta Truck. It’s a time management game along the lines of the Cooking Dash and Diner Dash series. The game has live operations, meaning it will be updated with new locations, features, and special events. I played the game, and I felt like I needed some more caffeine to keep up with it.

“With every game, we evolved the process and started focusing on an economy system that can scale and put out a game that players would enjoy for years to come,” Hardi said. “While it was not easy to let go of those other games, it made rational sense to focus on one major title that would bring in the desired numbers.”

Nukebox Studios hasn’t raised any outside money, and it has 33 employees. Other Indian game companies that have done well are Moonfrog Labs, which launched S.S. Rajamouli’s Baahubali: The Game earlier this year; and Rajesh Rao, who sold his Dhruva Interactive game company to Starbreeze for $11 million.


Indian developer Nukebox Studios generates $500k revenue in 45 days from new game Food Truck Chef

Pocket Logo

August 31st, 2017

By Craig Chapple, Editor

Indian developer Nukebox Studios’ recently released mobile game Food Truck Chef has generated $500,000 in 45 days.
Sharing the news on Facebook, Dhruva Interactive CEO Rajesh Rao said the Bangalore-based team had secured three million downloads in 10 days for the title.

Big hit

Food Truck Chef tasks players with cooking and serving up meals, travelling across the world as they expand their food truck empire.


blog image

Food Truck Chef™ gets featured on the App Store and Google Play store globally

Nukebox Studios just released its first major title Food Truck Chef™, the first ever food truck themed cooking game.

Food Truck Chef™ was featured on the App Store and Google Play store globally. It topped the overall ‘Games’ category in several countries and reached 6th spot in US. It has been the No.1 Casual Game in the US and in over a 100+ other countries. On the App Store, Food Truck Chef™ has hit top 10 in ‘Games’, ‘Arcade’ and ‘Casual’ categories in 8 countries.


Walk The Talk with Amit Hardi at INK 2016

Amit Hardi, the Chief Gaming Officer of Nukebox Studios was a speaker at INK Live 2016 to speak about the passion and science behind making games. On the sidelines of the INK conference, Amit was interviewed by the GIM crew who wanted to tell the world about the life of a Chief Gaming Officer.

Here’s that interview, “A glimpse into the world of a Chief Gaming Officer”, shot at the Goa Institute of Management.


Gamification 101

Everybody plays games. You do too. Now that’s quite an assumption to make, but allow me to state that people who don’t even play games, do too.

A game is any activity performed within defined rules for the purpose of gaining rewards. While that definition is quite simple, you’d notice that it is very broad too. At your job you perform work within clearly defined rules and earn rewards. So is work play? I’m gonna go ahead and state that it is.

What else is play?  Any activity with defined goals where you invest your effort to succeed can be a game, if so designed. At work, you could be motivated by performance targets which unlock a reward. This sounds suspiciously like the ‘achievements’ you see in video games. At school, you may be motivated by the promise of advancement to a higher class for clearing a test. Does this sound like a video-game that lets you play in the next location only if you can clear a boss-fight? Yes it does.

Alright. I’m just going to say this outright. Everything you see or do in life is a game. Life itself is a complex game with many smaller subsystems you interact with on a daily basis.

Gamification is a new term for the process of applying game design principles in the real world to promote motivation and engagement from the actors involved. If you look close and hard, you’d see that pretty much everything is already structured like a game. It’s just the buzz-word that’s new. The concept has been around for centuries. We’ve been gamifying our lives since we’ve been around.

Let’s see how gamification can be applied with real world examples..

  • Increase employee productivity and morale
  • Improve customer retention and engagement levels
  • Get your team to work more efficiently
  • Make your students collaborate better

That sounds like alchemy already. Let’s look at some examples…

Sue wants to retain her customers at her cafe

She sets up a new gamification system at her cafe. It’s a simple rewards system that grants rewards to loyal customers. Every fifth visit to the cafe, the coffee is on the house. At the tenth visit, there’s free cookies too. Every five visits, the rewards keep getting bigger and better.

Now her customers are on a progression system that increments the rewards based on frequency. Because of the exponentially improving rewards, the customers are now committed and are on a quest to achieve the freebees. They feel recognised for their loyalty and eventually have bragging rights for being at a higher level.

Now the most important part is that the customer has chosen to be committed to Sue’s cafe vs visiting four other cafes in the vicinity that serve similar stuff.

Alex wants his customer support crew to handle and close issues faster

Here’s Alex’s new gamification system. He starts measuring the time spent per issue across his team and sets up a dynamic leaderboard that is very visible. He also offers a generous bonus to the top three people on that leaderboard every week.

Now everybody in the team is competing to be the most efficient. The results are always visible and whenever somebody makes a breakthrough that increases their efficiency, everybody else adopts it to stay competitive. Now the team’s motivation is focused on the right metric, and week over week there is improvement throughout the team.

Jack would like to get his employees into shape

Jack decides to use the central motivator behind social games for his venture – social obligations and peer pressure. He splits his staff into workout groups and gets them gym memberships. Every team that hits the gym earns points. If a team member fails to hit the gym, his whole team loses points. This way everybody in a team is looking out for everybody else and making sure nobody drops out.

Every month, the leading team gets bragging rights and a night out at a spot of their choice (hopefully a salad bar). The points reset every month so that every team can start over from scratch and nobody gets left behind.

E-learning company wants its students to collaborate more

Learning is better when it is social. Instead of building a system that lets students talk with each other, share learning material and help each other with homework, the company decided to do something drastically different.

Students already have existing social channels through which they collaborate. Instead of driving them to a new inhouse system that is supposedly better, they gamified the existing system. Now the students can thank each other for help by sending Karma Points to each other. So Alice keeps getting Karma Points in her account nearly everyday because she likes helping others. She’s not alone either. She’s joined by a big group of ‘angels’ who love helping other people study better.

If you motivate people to do something good, they’ll find ways to do it, no matter what.

Gamification is a very strong tool that can improve motivation, engagement, retention and eventually revenue. It is up to you to decide what your objectives are. A capable and experienced gamification designer can come up with a simple yet effective plan to help you achieve that objective.

Let’s get people playing. Your team will be on the winning side.  


Nukebox at INK Live – 2016

Amit Hardi, The Chief Gaming Officer of Nukebox Studios was one of the speakers invited to share their ideas and experiences at the INK Live-2016 held at the campus of Goa Institute of Management on 16th-18th September 2016.

INK Live is a unique telecast of the INK Conference live and uncut, accompanied by stimulating workshops, contests, speaker interactions, and engaging discussions. The workshops, designed to be enjoyable and stimulating, are conducted by professionals and subject matter experts on interesting topics.

The theme at INK2016 and INK Live this year was Kaleidoscope. It lent itself to the fusion of exciting conversations that took place at the conference, to the variety of cultures that came together as well as the splendor Goa had to offer.

Amit conducted a workshop on the ‘Alchemy of Fun’ which focused on art of distilling fun into a free-to-play game and monetizing it. Students from all over India were part of this workshop and they got some valuable insights on the art and business of the free-to-play model. The workshop was widely anticipated among the conference attendees and was very well received and appreciated.

ink-conference_-event-spotlight_2016    ink-live_event-spotlight_2016


Google Features Nukebox Studios’ ‘One Man Army’ Globally

Google has just featured Nukebox Studios’ latest android game ‘One Man Army – Epic Warrior’ globally. Google frequently highlights promising games to help Android users discover awesome content.

‘One Man Army’, in true Nukebox tradition, is an easy to play game which is also insanely tough to master. It has fun gameplay and hilarious in-game jokes that can hook anybody in. You play the lone warrior fighting against an entire army of spears, cannons and dragons.

Recognition and promotional support from Google is a testimonial to the quality of games built by Nukebox Studios. For Nukebox, this is just a beginning as they get ready to launch more games in the future.

Nukebox Studios is the game production house of TechTree IT Systems Pvt Ltd. Equipped with a complete and well-rounded production team, Nukebox Studios is working on developing and publishing innovative and entertaining IPs for the global market. Nukebox Studios counts a combined experience of 200+ man years and an undying passion for gaming across the team. Nukebox has partnered up with Nazara games to bring wholesome original content to players in India and the world over.

Nukebox has 45 people working on some fun projects in Bangalore. At Nukebox Studios, games are crafted with utmost care and unrelenting commitment to perfection. Players are the first, second and third priority.

Nukebox Studios is on a mission to ‘Create Awesome’.


Google features ‘One Man Army – Epic Warrior’ as part of The Great Independence Sale!

Nukebox Studios’ latest game ‘One Man Army – Epic Warrior’ has been featured under ‘The Great independence Sale’. Under this sale, big discounts are offered on in-game items on popular games selected by Google to commemorate the Indian Independence Day.

Google is now directly promoting our product on their store-front. This is a bold reflection of the love and effort we put into our products and the resultant quality. It is just the first step for us. There’s going to be a lot more exposure for our games going forward.

‘One Man Army’ is an easy to play but difficult to master casual game with simple yet fun gameplay and hilarious in-game jokes. In this cool game, you are the lone warrior fighting against an entire army of spears, cannons and dragons.

Download this game now to get awesome discounts on in-game items. Offer valid only till August 19th 2016. Go ahead and get rocking!

Get it Now!


Amit Hardi on Radio One’s ‘Talk at 12’

Amit Hardi, The Chief Gaming Officer of Nukebox Studios was interviewed on Radio One’s ‘Talk at 12’ show by Lakshmi Pratury, Founder and Curator at INKtalks.

‘Talk at 12’ is a 94.3 Radio One-Bangalore exclusive show where successful start-ups share their journey on how they made it in the start-up business.

Amit spoke about his passion for building games and creating awesome. He talked about how he quit his cushy corporate life to go after his passion – gaming. He shared the current context of Indian and global gaming industry. The importance of data in taking informed decisions was a primary topic of discussion in the show.

Amit also spoke on Nukebox Studios’ upcoming games and the ideas behind them. It was interesting to see him explain how the motto of Nukebox i.e. ‘Create Awesome!’ which has resulted in high quality global standard games.

inktalks      radio-one   t12




Cross Platform Publishing : Part One

In this 2 series blog, we will tell you what are the challenges faced during cross platform publishing of games and how we have addressed this. Let’s see what the challenges are.

Gaming industry has been evolving exponentially. It’s getting more exciting and more challenging day by day. One such challenge is ‘Cross Platform Publishing’.

In simple words ‘cross platform publishing’ is publishing your game across multiple OS, Stores, Devices and Platforms. It is an opportunity and threat in itself. If you know how to tackle this, you will reach more players and retain them for a longer period since you would have optimized your game for all of them. If you don’t publish your game across different platforms, you will lose out to your competitors.

The scenario becomes more complex when you want to reach players in India since internet penetration is low and the market is highly fragmented. Reaching players having low configuration hardware with low graphics resolution becomes more challenging.

Following are the pain points of mobile game developers when they want to go for cross platform publishing:

Create-Build ratio is 20:80

Developers today are focusing more on building the game than differentiating it. This is mainly due to the efforts involved in cross platform publishing. This makes them focus more on production aspects rather than focusing on core gameplay. You may successfully publish your game across different platforms but if the core gameplay is not good, players will leave your game too early affecting the retention rate adversely.

Multiple screen sizes and device configurations

Building a game for different screen sizes is another challenge faced by developers. They have to ensure that their game is compatible with devices having different configurations too. Optimising the game controls keeping all this in mind makes it more difficult.

OS specific functionalities

Functionalities differ with each OS and each OS has multiple versions. Even if you optimize your game for different OS, it is going to be a continuous process since new versions with updates will be released periodically. Each update may have a new feature which will affect your game. You have to test your game to identify the problems and then work on fixing it.

Porting Time

Game production time goes up significantly due to multiple porting requirements. Porting your game to different OS and stores will increase your production time thereby increasing your cost of production too. This cost is only going to increase since we will see many more stores, platforms, OS updates versions in future.

Iterative and repetitive work

Cross platform publishing involves lots of iterative and repetitive work which adds up to the production time and cost. While this can be reduced, it can’t be eliminated.

Never ending process

Game production is a never ending process. Continuous improvement and updates are a must if your game has to be successful and remain so. This means implementing these changes across multiple platforms and OS periodically.

In the next part we will show you how Nukebox Studios has overcome these pain points and the amazing results we have achieved from it.