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Indian game developer sizzles as Food Truck Chef hits 16 million downloads

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September 13th, 2018

By Dean Takahashi

Food Truck Chef is feasting on 16 million downloads on its first anniversary. The game is a big hit for Indian developer Nukebox Studios.

Food Truck Chef became the No.1 Android casual game in 40 countries, including the U.S., and it made it to the Top 100 Grossing Charts in more than 100 countries on the App Store and Google Play. It was also chosen as “Best of 2017” and “Awesome Game Made In India” by the Google Play store. That’s no small task in the $70 billion mobile games market, as competition for casual games is fierce.

In Food Truck Chef, you have to take orders for food at a food truck, serving as many as four customers at a time. You have to balance tasks such as cooking meat without burning it, serving the guests on time, and earning tips for faster service. It was addictive, like a Diner Dash game. I played it for quite a while, until I got stuck and couldn’t progress easily. And I burned a lot of beef on the grill.

Nukebox’s partnership last year with Tilting Point, which both funds and manages the game’s user acquisition as part of a three-year, $18 million campaign, bolstered growth in the game. Since partnering with Tilting Point, Nukebox has seen an over three times increase in average monthly revenue for Food Truck Chef, with 10 times the organic installs.

“We created Food Truck Chef to enable our players to live out their dreams of running a Food Truck. It feels great when our players write to us saying they are living vicariously through our game. Some have even gone on to start their own Food Trucks inspired by our game!,” said Amit Hardi, CEO of Nukebox Studios, in a statement. “Food Truck Chef has evolved a lot since its launch and we continue improving the game by adding newer trucks, features, and events. We intend to make the game more enjoyable to our players for years to come and reach bigger audiences.”

Food Truck Chef’s Anniversary Special update “Space Street” was just featured globally in the App Store, Google Play, and Facebook. In this update, players travel to another planet and serve delicious dishes to out-of-this world customers in space. In the past year, Food Truck Chef players have served more than 4 billion pizzas and 3 billion coffees.

“We congratulate Nukebox on the success of Food Truck Chef. It was an incredible first year filled with solid achievements” said Kevin Segalla, CEO, Tilting Point, in a statement. “We point to Food Truck Chef as a shining example of what Tilting Point can do with a great partner and the right game. We are excited to take it even further, reaching new heights together in the coming years.”

Nukebox Studios opened its doors in Bengaluru, India in 2009.

Source : https://venturebeat.com/2018/09/13/indian-game-developer-sizzles-as-food-truck-chef-hits-16-million-downloads/

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Food Truck Chef Celebrates First-Year Anniversary with 16 Million Installs

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September 13th, 2018

NEW YORK–Global hit game ‘Food Truck Chef,’ developed by Indian developer Nukebox Studios, has crossed 16 million installs in a year.

It became the No. 1 Android Casual Game in 40 countries, including the U.S., and made it to the Top 100 Grossing Charts in more than 100 countries on the App Store and Google Play. It was also chosen as ‘Best of 2017’ and ‘Awesome Game Made In India’ by the Google Play store.

Growth in the game was bolstered by Nukebox’s partnership last year with Tilting Point, which both funds and manages the game’s user acquisition as part of a three-year, $18 million campaign. Since partnering with Tilting Point, Nukebox has seen an over 3x increase in average monthly revenue for Food Truck Chef, with 10x the organic installs.

Food Truck Chef’s Anniversary Special update ‘Space Street’ was just featured globally in the App Store, Google Play and Facebook. In this update, players travel to another planet and serve delicious dishes to out-of-this world customers in space. In the past year, Food Truck Chef players have served more than 4 billion pizzas and 3 billion coffees.

“We created Food Truck Chef to enable our players to live out their dreams of running a Food Truck. It feels great when our players write to us saying they are living vicariously through our game. Some have even gone on to start their own Food Trucks inspired by our game!,” said Amit Hardi, the CEO of Nukebox Studios. “Food Truck Chef has evolved a lot since its launch, and we continue improving the game by adding newer trucks, features and events. We intend to make the game more enjoyable to our players for years to come and reach bigger audiences.”

“We congratulate Nukebox on the success of Food Truck Chef. It was an incredible first year filled with solid achievements,” said Kevin Segalla, CEO, Tilting Point. “We point to Food Truck Chef as a shining example of what Tilting Point can do with a great partner and the right game. We are excited to take it even further, reaching new heights together in the coming years.”

Source : https://www.businesswire.com/news/home/20180913005267/en/Food-Truck-Chef-Celebrates-First-Year-Anniversary-16

nukebox-studios-food-truck-chef

Food Truck Chef hits 16 million installs in a year

digitalchumps
September 13th, 2018

NEW YORK – Sep. 13, 2018 – Global hit game ‘Food Truck Chef’ developed by Indian developer Nukebox Studios has crossed 16 Million Installs in a year.

It became the No.1 Android Casual Game in 40 countries including the U.S. and made it to the Top 100 Grossing Charts in more than 100 countries on the App Store and Google Play. It was also chosen as ‘Best of 2017’ and ‘Awesome Game Made In India’ by the Google Play store.

Growth in the game was bolstered by Nukebox’s partnership last year with Tilting Point, which both funds and manages the game’s user acquisition as part of a three year, $18 million campaign. Since partnering with Tilting Point, Nukebox has seen an over 3x increase in average monthly revenue for Food Truck Chef, with 10x the organic installs.

Food Truck Chef’s Anniversary Special update ‘Space Street’ was just featured globally in the App Store, Google Play and Facebook. In this update, players travel to another planet and serve delicious dishes to out-of-this world customers in space. In the past year, Food Truck Chef players have served more than 4 Billion Pizzas and 3 Billion Coffees.

“We created Food Truck Chef to enable our players to live out their dreams of running a Food Truck. It feels great when our players write to us saying they are living vicariously through our game. Some have even gone on to start their own Food Trucks inspired by our game!,” said Amit Hardi, The CEO of Nukebox Studios. “Food Truck Chef has evolved a lot since its launch and we continue improving the game by adding newer trucks, features and events. We intend to make the game more enjoyable to our players for years to come and reach bigger audiences.”

“We congratulate Nukebox on the success of Food Truck Chef. It was an incredible first year filled with solid achievements” said Kevin Segalla, CEO, Tilting Point. “We point to Food Truck Chef as a shining example of what Tilting Point can do with a great partner and the right game. We are excited to take it even further, reaching new heights together in the coming years.”

Source : http://digitalchumps.com/2018/09/13/food-truck-chef-hits-16-million-installs-in-a-year/

 

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Nukebox Studios Success Story on Facebook Audience Network

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The integration of rewarded video ads in Food Truck Chef resulted in impressive results, which has since fuelled an ongoing partnership between Nukebox and Audience Network.

 

  • 2X higher eCPMs on Audience Network compared to other ad networks
  • Consistently highest eCPMs compared to other ad networks
  • Audience Networks is one of higher ad revenue generators for Nukebox

Read Morehttps://www.facebook.com/audiencenetwork/success-stories/nukebox

 

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Food Truck Chef featured in ‘Awesome Games Made in India’

‘Food Truck Chef’ was featured on the Google Play store in ‘Awesome Games Made in India’.

(As seen on Google Play)

Celebrate Independence Day with Awesome Games Made by Indians!

From adorable cooking games to desi word puzzles, games made in India have given us delightful experiences. We are shining the spotlight on some great Indian games and going ‘behind the scenes’ with teams that built them. Read on and have fun playing these homegrown creations!

nukebox-studios-food-truck-chef-awesome-cooking-game-1

As we celebrate India’s Independence Day, we shine the spotlight on amazing games made in India. Food Truck Chef brought a fresh new take on cooking games and attracted players globally by taking us into the world of food trucks. We went behind the scenes with the developer team to get to know them better — read on below!

What was the inspiration behind this game?

We always wanted to develop and publish an innovative and original IP for the global audience. And, who doesn’t love Food Trucks? The aim was to recreate an authentic, exciting and visceral experience of running your own Food Truck, on mobile and in the process bring to life the diversity of cuisines which exist in the Food Truck universe.

What is the most memorable comment you’ve received from a user about this game?

We created Food Truck Chef to enable our players to live out their dreams of running a Food Truck. It feels great when our players write to us saying they are living vicariously through our game. Some have even gone on to start their own Food Trucks inspired by our game!

If there was one inspirational person from India based on whom you would like to make a game, who would it be?

We would love to make a game on women entrepreneurs from India who aspire to make it big in the real world!

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The Supercell of India with Amit Hardi

App Masters

March 13th, 2018

By Steve P. Young, Founder & CEO

LISTEN TO THE PODCAST

Description

Coming today’s guest is quickly becoming the Supercell of India generating 5M downloads in 100 days and $1M in revenue in less than 90 days. You will discover how he successfully transition from developing games for others to creating their own, how they use a data driven approach to product development and finally how one change in the user flow lead to a dramatic increase in user retention.

Amit Hardi is the CEO of Nukebox Studios.

Show Notes

From Developing Games for Others to Creating Their Own

They used to be the typical work-for-hire companies and they have done that for about 12 years. But they realized that if they want to put their mark in the gaming industry, one of them has to go all in on this and focus purely on producing their own. So they made that bold decision and took the giant leap of faith. They trusted their instincts and in the last 3 ½ years, they have done lots of experiments and produced about 13- 14 titles.

Using a Data-driven Approach in Product Development

They have ran different experiments in the soft launch process and they found that the progression was very lenient (you unlock on food truck at a time) and that the early funnel looked very weak in terms of the transition between the first and the second food truck.

They thought of creating a non-linear system which gave users the ability to unlock food trucks and they starting measuring all of this. When they ran the test, they were surprised to see that in the linear system, they have about 50% drop off from the first to the second food truck; but the moment they made it non-linear, the drop off was almost non-existent. This is one way of using data to experiment and validate if your funnel is working or not, then use this to your own advantage.

Sourcehttp://appmasters.com/nukebox-studios-amit-hardi/