September 13th, 2018
NEW YORK–Global hit game ‘Food Truck Chef,’ developed by Indian developer Nukebox Studios, has crossed 16 million installs in a year.
It became the No. 1 Android Casual Game in 40 countries, including the U.S., and made it to the Top 100 Grossing Charts in more than 100 countries on the App Store and Google Play. It was also chosen as ‘Best of 2017’ and ‘Awesome Game Made In India’ by the Google Play store.
Growth in the game was bolstered by Nukebox’s partnership last year with Tilting Point, which both funds and manages the game’s user acquisition as part of a three-year, $18 million campaign. Since partnering with Tilting Point, Nukebox has seen an over 3x increase in average monthly revenue for Food Truck Chef, with 10x the organic installs.
Food Truck Chef’s Anniversary Special update ‘Space Street’ was just featured globally in the App Store, Google Play and Facebook. In this update, players travel to another planet and serve delicious dishes to out-of-this world customers in space. In the past year, Food Truck Chef players have served more than 4 billion pizzas and 3 billion coffees.
“We created Food Truck Chef to enable our players to live out their dreams of running a Food Truck. It feels great when our players write to us saying they are living vicariously through our game. Some have even gone on to start their own Food Trucks inspired by our game!,” said Amit Hardi, the CEO of Nukebox Studios. “Food Truck Chef has evolved a lot since its launch, and we continue improving the game by adding newer trucks, features and events. We intend to make the game more enjoyable to our players for years to come and reach bigger audiences.”
“We congratulate Nukebox on the success of Food Truck Chef. It was an incredible first year filled with solid achievements,” said Kevin Segalla, CEO, Tilting Point. “We point to Food Truck Chef as a shining example of what Tilting Point can do with a great partner and the right game. We are excited to take it even further, reaching new heights together in the coming years.”