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In this 2 series blog, we will tell you what are the challenges faced during cross platform publishing of games and how we have addressed this. Let’s see what the challenges are.

Gaming industry has been evolving exponentially. It’s getting more exciting and more challenging day by day. One such challenge is ‘Cross Platform Publishing’.

In simple words ‘cross platform publishing’ is publishing your game across multiple OS, Stores, Devices and Platforms. It is an opportunity and threat in itself. If you know how to tackle this, you will reach more players and retain them for a longer period since you would have optimized your game for all of them. If you don’t publish your game across different platforms, you will lose out to your competitors.

The scenario becomes more complex when you want to reach players in India since internet penetration is low and the market is highly fragmented. Reaching players having low configuration hardware with low graphics resolution becomes more challenging.

Following are the pain points of mobile game developers when they want to go for cross platform publishing:

Create-Build ratio is 20:80

Developers today are focusing more on building the game than differentiating it. This is mainly due to the efforts involved in cross platform publishing. This makes them focus more on production aspects rather than focusing on core gameplay. You may successfully publish your game across different platforms but if the core gameplay is not good, players will leave your game too early affecting the retention rate adversely.

Multiple screen sizes and device configurations

Building a game for different screen sizes is another challenge faced by developers. They have to ensure that their game is compatible with devices having different configurations too. Optimising the game controls keeping all this in mind makes it more difficult.

OS specific functionalities

Functionalities differ with each OS and each OS has multiple versions. Even if you optimize your game for different OS, it is going to be a continuous process since new versions with updates will be released periodically. Each update may have a new feature which will affect your game. You have to test your game to identify the problems and then work on fixing it.

Porting Time

Game production time goes up significantly due to multiple porting requirements. Porting your game to different OS and stores will increase your production time thereby increasing your cost of production too. This cost is only going to increase since we will see many more stores, platforms, OS updates versions in future.

Iterative and repetitive work

Cross platform publishing involves lots of iterative and repetitive work which adds up to the production time and cost. While this can be reduced, it can’t be eliminated.

Never ending process

Game production is a never ending process. Continuous improvement and updates are a must if your game has to be successful and remain so. This means implementing these changes across multiple platforms and OS periodically.

In the next part we will show you how Nukebox Studios has overcome these pain points and the amazing results we have achieved from it.